Corporate Sustainability is at the core of successful business strategies

FUTURE TRENDS by Startling Brands, Corporate Sustainability Business Strategy, Illustration by Mario Dzurila

Corporate sustainability, which was once just a concept that was adopted by few companies in the 1990’s, is now revealed as a major driver of their growth and an essential part of their business strategy. Researchers from University of Missouri examined corporate sustainability policies in Nike and Adidas, two majors players in the textile and apparel industry. While both companies took a different approach to corporate sustainability, they now represent the two most successful examples of its implementation. After consumer protests in the 1990’s, Nike in particular is now benefiting from the transparency of its production processes by improved sales and a positive brand image.

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