FUTURE TRENDS: Sports brands improve performance by causing a placebo effect

Sports brands improve performance by causing a placebo effect

Sports brands are not just about design, material, and sophisticated engineering. They also improve consumers performance  by creating a placebo effect, according to the research by Department of Marketing in the University of Notre Dame’s Mendoza College of Business. In their study, participants who were given well-known and high-quality brand products performed better in sports activities than those who were given un-branded sports gear. Interestingly, this effect is much stronger for beginners, who have self-doubt and anxiety. Seasoned professionals remained mostly unaffected.