Volante
Giving wings to those who elevate innovative ideas
Client
Volante, Norway
Industry
Venture Capital
Services
Brand Strategy, Brand Identity Development
Year Completed
2015
Project Photography
Startling Brands
Volante Ventures is a Norwegian venture capital firm primarily investing in innovative technological companies. Volante deliberately focuses on long-term investments, providing crucial funding to those whose novel ideas have a high potential to positively impact the future.
conveying a value of progress
Brand strategy for a forward-thinking venture capital firm
We needed to create an identity that is just as remarkable as the company’s business concept. The creative strategy was set to visualize investments as the stimuli for elevating innovative ideas. The name Volante derives from the Latin word for “flying”. We decided to convey the feeling of the movement, levitation and synergy, while at the same time envising disruption and the unexpected as part of innovation’s very nature.
A powerful visual metaphore
Elevating innovative ideas
The identity system takes its inspiration from the flocking behavior of birds. The symbol is constructed from four Vs that are locked in a flying formation. In the identity applications this collective motion renders the idea that the company intends to highlight. The overall result is a stimulating, eye-catching visual identity that brings together the company’s name, slogan and most importantly, business strategy.
