Gulec Chemicals

A brand refresh for chemical engineering innovators

Client

Gulec Chemicals, Germany

Industry

Chemicals Engineering & Manufacturing

Services

Brand Strategy, Brand Identity Development, Web Design

Year Completed

2022

Project Photography

Startling Brands

Gulec Chemicals is a chemicals company headquartered in Nuremberg, Germany. They are a leading producer of non-halogenated flame retardants used in various products spanning the fields of aviation, architecture, transportation, and furniture.

In 2022, we supported Gulec with new marketing communication tools, a website, and an extensive branding update

AGILE B2B BRAND STRATEGY FOR RECOVERING MARKETS

Supporting struggling customers

Gulec Chemicals is a chemicals company headquartered in Nuremberg, Germany. They are a leading producer of non-halogenated flame retardants used in various products spanning the fields of aviation, architecture, transportation, and furniture.

In 2022, we supported Gulec with new marketing communication tools, a website, and an extensive branding update

A ROBUST YET CONTENT-LEAN NEW WEBSITE

The SEO-driven B2B brand touchpoint

Gulec’s new website with its tailored keyword content targets SEO queries of potential customers seeking solutions to produce flame-retarded materials for niche industries such as aviation, automotive, healthcare, and public transport. The updated industry and applications icon set enriches the new website and new branding assets with engaging and easy-to-grasp visual cues.

Startling Brands Branding Berlin Germany Agile Brand Strategy B2B Visual Identity

CUTTING THROUGH THE B2B MARKETING NOISE

Sleek and factual B2B technical marketing toolset

Reflecting the need for messaging that cuts through the noise of B2B marketing overloaded with dense technical content, we have audited, reviewed, and edited all of Gulec’s existing marketing assets. The new lean company overview brochures offer factual, straight-to-the-point information about Gulec and its offerings.

The new quick-to-grasp technical social media posts drive LinkedIn engagement with factual messaging.

Startling Brands Branding Berlin Germany Agile Brand Strategy B2B