We are a curiosity-driven independent branding and design firm providing integrated research, strategy, brand identity development, wayfinding, and brand experience services to help our clients create, grow, and manage their brands.
Photo by Koy+Winkel
We connect brands with people through
Brand Landscape Research
Identify unique opportunities. Recognize your competitors’ strengths and weaknesses
Brand Strategy Development
Define what drives your purpose, your brand stands for, and with whom it should resonate
Naming and Naming Systems
Express your brand’s unique story with trademarkable names and product naming systems
Brand Identity Development
Build a compelling brand image. Scale it to all channels to build brand awareness
We connect products with customers through
Positioning & Repositioning
Adjust your existing brand strategy and positioning, minimize missteps, and maximize proven results.
Brand Architecture Consolidation
Build comprehensive sub-brands systems to help your customers navigate easily through your offerings
Brand Refresh and Extension
Fine-tune your current brand identity. Extend it with new applications reflecting your organization’s growth
360° Brand Activation
From websites, through brochures to LinkedIn templates. Activate your brand across all channels through captivating branding touchpoints
We connect people with spaces through
Spatial Brand Experience Strategy
Define how your brand translates into physical environments
Workplace / Office Branding
Build the brand equity and drive authentic employee engagement in workplace environments
Wayfinding and Spatial Design
Create immersive design applications for places people love to use and help them navigate through them
We connect diverse audiences through
Brand Impact Awareness
Understand your brand’s socio-cultural impact. Benefit from the synergy with its surrounding environment
Inclusivity Sensitive Design
Understand and build inclusive and human-centered brands and brand experience environments
Three Principles of Our Work
Curiosity in Action
We value every opportunity to address creative and strategic challenges with enthusiasm. Our approach is grounded in a robust problem-solving framework, fine-tuned for each unique project. Fueled by curiosity about our clients’ visions, we craft bespoke solutions that align closely with their goals, steering away from cookie-cutter methods
Transparent Integrity, Fair Exchange
Our project estimates are meticulously crafted for clarity and fairness. We adhere to industry-standard pricing and ensure equitable compensation. While we align with German branding and design market rates, we also provide accessible rates to non-profits and startups with a strong drive for positive impact.
Be kind, do good
We are committed to fostering transparent communication and addressing challenges proactively. We consciously choose to collaborate with organizations that align with our values of kindness and justice, and we distance ourselves from entities that promote hate or deceit.
People at Startling Brands
Press & Media Recognition
The architectural platform Amazing Architecture writes about Contentful in “The Future Workspace: Contentful Berlin, Germany by toi toi toi creative studio“
The graphic design community platform Abduzeedo writes about how “Startling Brands helps Contentful to create a three dimensional brand experience in its new office“
The Middle East branding publication Brandberries praises Contentful project in their feature about “Celebrating The Inclusivity And Playfulness Of The Tech Unicorn Brand Through Wayfinding And Spatial Graphic Design“
“Smart, playful, inclusive: This is a different signage system” writes leading German graphic design magazine Page in a feature about our wayfinding and environmental graphic design project we did for Contentful.
The Design Made in Germany publication features this project on their top list.
The global architectural and interior design publication Frame asks “IS THIS BERLIN OFFICE THE HEIGHT OF AGILE WORKPLACE DESIGN?” in the feature about our the work of interior designer partners T3 toi toi toi creative studio.
The OnOffice magazine dedicated architecture and design at work says that “Wellness and inclusivity are at the heart of the new Contentful hub in Berlin” in the feature about our the work of interior designer partners T3 toi toi toi creative studio.
Ipso (International Psychosocial Organization)
The global magazine for rebranding and brand development Transform also features our work in Transform Monday
“Who says insurance can’t be playful?” asks AIGA’s Eye on Design in their feature about Safetown
The logo and identity system we’ve developed for a Scandinavian online insurance brand Safetown has been spotted by Brand New.
A leading Slovak design and marketing magazine Sketcher writes about Startling Brands’s unconventional approach to the insurance branding.
The logo + identity system we’ve developed for Dacha Media has been featured on various branding and identity design publications. veteran branding blog The Branding Source writes about how Startling Brands interprets Dacha Media
Leading publication on brand and corporate design, Brand New features Dacha Media in their spotted section.
London based global magazine for rebranding and brand development Transform reviews our identity as “cutting-through in a heavily media-centric city“ in their Transform Tuesday roundup.