San Francisco, USA
Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet
For the third year in a row, we have partnered with Planet’s in-house design team and MVS to deliver a full-scale visual identity solution for Planet’s annual user conference, Explore.
A BRAND THAT CONNECTS PEOPLE AROUND THE WORLD
The power of global connection
To make the most of the Explore 21 virtual format and to bridge knowledge and inspire solutions that capture daily global change and help solve the world’s most pressing challenges, Planet has made global connection its theme for Explore 21.
DESIGING A DYNAMIC IDENTITY SYSTEM
Seeing the world change
To build a visual metaphor representing global connection, we have used Planet’s logo circle symbol as the core identity device. The interlocking circle system dynamically moves across the screens, depicting our interconnected world’s constant state of flux.
ADDING VALUE TO THE PARENT BRAND
Reinforcing the truly global brand
The Explore 21 visual identity solution enabled Planet to connect with its stakeholders. It has strengthened Planet’s status as an undeniably global brand offering leading products and solutions that help to improve our connected world.