What brings new perspectives to Silicon Valley’s investment bank?
Infinitedge, CA, USA
Finance, Investment Bank
Brand Strategy, Brand Identity Development
Inﬁnitedge is a Silicon Valley based technology investment bank. They provide strategic M&A, business development, and corporate ﬁnance advisory services to companies in the semiconductor and IT sectors.
staying relevant in the competive landscape
A need for a brand refresh
Inﬁnitedge came to us in need of a fresh re-brand to reﬂect their growth and underline their leading position among their competition in the technology investment banking industry. Inﬁnitedge’s brand identity hasn’t changed since the company was founded in 2010, therefore our goal was to revitalize their brand identity in order to stay relevant among their competition and at the same time to create a brand that is appealing to their tech-savvy clientele.
After conducting competitive research and a brand audit we established three key attributes on which the revitalized brand was built. Firstly, a visual metaphor that captures the company’s unique name, secondly, a sophisticated system that enables its use among a variety of online and printed applications, and thirdly, a look and feel that clearly communicates their senior-level management, marketing and banking expertise.