Planet Explore 19
WE HAVE LIFT-OFF!: A Visual Identity for an Aerospace Conference
Client
Planet, San Francisco
Industry
Aerospace, Spacecraft Design, Earth Observation, Geospatial Analytics
Services
Branding, Visual Identity Development
Year Completed
2019
Project Photography
Planet, Startling Brands
Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet
For the third year in a row, we have partnered with Planet’s in-house design team and MVS to deliver a full-scale visual identity solution for Planet’s annual user conference, Explore.
A full-scale aerospace conference branding solution
Creating a thought-provoking conference brand
In 2019, Planet launched Explore, a conference that brings together industry thought-leaders, customers, partners, end-users, and developers for two days of learning and discussion about the pivotal role of satellite imagery in the monitoring and management of urgent planetary issues such as coral bleaching, deforestation, illegal fishing, and wildfires.
We partnered with Planet’s in-house team to deliver a full-scale conference branding solution.
DESIGN STRATEGY DRIVES CURIOSITY
What Will You Discover?
The design strategy for Explore’s visual identity outlined two goals: to connect with Planet’s overall visual identity and to create a graphic solution that could accommodate Planet’s stunning satellite imagery.
Focusing on the conference’s central theme of “What will you discover?”, we built a visual metaphor for exploration by slicing the top off the circle that represents Earth in Planet’s existing logo.
The resulting symbol, revealing various satellite imagery, was used as a primary way to express the idea of exploring Earth on a wide range of marketing materials —from invitation cards, through keynotes slides to the conference swag.
BUILDING LONG-LASTING CUSTOMER CONNECTIONS
A Successful Lift-off
The overall solution was able to effectively enhance Planet’s current visual identity, while meeting all of the company’s branding and marketing objectives for its first-ever aerospace conference event.
