Gulec Chemicals is a chemicals company headquartered in Nuremberg, Germany. They are a leading producer of non-halogenated flame retardants used in various products spanning the fields of aviation, architecture, transportation, and furniture.
In 2022, we supported Gulec with new marketing communication tools, a website, and an extensive branding update
Satellite Imagery has a Crucial Role in Climate Crisis Management
In 2019, Planet launched Explore, a conference that brings together industry thought-leaders, customers, partners, end-users, and developers for two days of learning and discussion about the pivotal role of satellite imagery in the monitoring and management of urgent planetary issues such as coral bleaching, deforestation, illegal fishing, and wildfires.
We partnered with Planet’s in-house team to deliver a full-scale conference branding solution.
What Will You Discover?
The design strategy for Explore’s visual identity outlined two goals: to connect with Planet’s overall visual identity and to create a graphic solution that could accommodate Planet’s stunning satellite imagery.
Focusing on the conference’s central theme of “What will you discover?”, we built a visual metaphor for exploration by slicing the top off the circle that represents Earth in Planet’s existing logo.
The resulting symbol, revealing various satellite imagery, was used as a primary way to express the idea of exploring Earth on a wide range of marketing materials —from invitation cards, through keynotes slides to the conference swag.
A Successful Lift-off
The overall solution was able to effectively enhance Planet’s current visual identity, while meeting all of the company’s branding and marketing objectives for its first-ever aerospace conference event.